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AB Marketing evolves its brand to better reflect what it has become

AB Marketing evolves its brand to better reflect what it has become

by Cynthia Nadon | Oct 14, 2026 | Uncategorized

A new brand identity, a new website and a clearer positioning that highlights the firm’s two complementary areas of expertise: partnerships and sponsorships, and marketing and communication. After several years of growth and evolution in its team, projects and...
Partnerships and sponsorships in uncertain economic times

Partnerships and sponsorships in uncertain economic times

by Cynthia Nadon | Oct 9, 2026 | Uncategorized

Making the right choices to protect the value of your investments Your sponsorship budget is under review. An agreement is about to expire, a partner is asking you to renew and your team needs to justify every expense. How do you decide which opportunities are still...
Growing without losing sight of what matters: 4 lessons from Amélie Brassard’s journey

Growing without losing sight of what matters: 4 lessons from Amélie Brassard’s journey

by Cynthia Nadon | Sep 8, 2026 | Uncategorized

Growing a business means seizing the right opportunities, building a team and making decisions, often without having all the answers. But as a business grows, one question becomes increasingly important: how do you continue to grow while staying true to what inspired...

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