A new brand identity, a new website and a clearer positioning that highlights the firm’s two complementary areas of expertise: partnerships and sponsorships, and marketing and communication.
After several years of growth and evolution in its team, projects and approach to supporting organizations, AB Marketing is taking an important step forward. The firm is unveiling a refreshed brand identity and a new website designed to better reflect who it is today: a dedicated team, a strategic and people-focused approach, and two complementary areas of expertise working hand in hand.
More than a visual transformation, this evolution brings the firm’s brand identity into closer alignment with its business reality. AB Marketing supports professional orders, non-profit organizations and small and medium-sized businesses across Quebec with their partnership and sponsorship, marketing and communication initiatives, from strategic planning through to implementation.
“Our company has evolved considerably. We wanted an identity that better reflects the maturity of our services, but also what sets us apart every day: our close relationships with clients, our ability to move projects forward and the complementary nature of our expertise. This new identity is a better reflection of who we are and marks the beginning of a new chapter for AB Marketing.”
— Amélie Brassard, President and Founder of AB Marketing
From point A to point B: a brand identity that reflects progress
At the heart of the new identity is a simple idea: helping organizations move from where they are today to where they want to be.
The brand signature, “From point A to point B.”, reflects this commitment to turning plans into tangible progress. It serves as the guiding thread of the brand and illustrates how AB Marketing supports its clients: by structuring each step, building meaningful connections and keeping results in focus.
Two areas of expertise, one team
The firm’s new positioning also highlights how its two areas of expertise complement one another.
Partnerships and sponsorships: AB Marketing helps organizations structure, develop and maximize the value of their partnerships, turning them into meaningful drivers of growth. Its team supports organizations at every stage: strategy, pricing, partner prospecting, activation and retention.
Marketing and communication: The firm also helps organizations develop and implement marketing strategies to promote their offerings, engage target audiences, support launches, expand into new markets and strengthen brand awareness.
Two distinct areas of expertise, united by one approach: understanding each organization’s reality, working as an extension of its team and turning objectives into structured actions and measurable results.
A website that brings the new brand to life
The new website brings this evolution to life through a clearer experience, making it easier to understand the full scope of AB Marketing’s services and how its two areas of expertise complement each other.
Visitors can explore the firm’s expertise, approach and team, as well as the organizations it supports. Client testimonials also take a more prominent place, highlighting the progress achieved together.
Discover our new brand experience and meet the people who help move your projects forward.
Explore our areas of expertise:
AB Marketing | From point A to point B.
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